1. Seek the truth
Integrity matters. Tell the truth.
2. Carry the heaviest load
Anticipate the customer’s pain and be ambitious in our undertakings to reduce it.
3. Respect privacy requirements
We are in the business of managing people’s privacy. Respect people’s different understandings of that.
4. Be transparent about risk
Life is full of risk. People are trusting us to provide a sensible solution. Let people know the risks that we are managing for them and our limitations.
5. Get things done
Getting things done and out there is better than stressing about getting something perfect. Do it, then iterate.