1. Seek the truth

Integrity matters. Tell the truth.

2. Carry the heaviest load

Anticipate the customer’s pain and be ambitious in our undertakings to reduce it.

3. Respect privacy requirements

We are in the business of managing people’s privacy. Respect people’s different understandings of that.

4. Be transparent about risk

Life is full of risk. People are trusting us to provide a sensible solution. Let people know the risks that we are managing for them and our limitations.

5. Get things done

Getting things done and out there is better than stressing about getting something perfect. Do it, then iterate.