On September 28, 2016, Bord Bia has launched a new consumer research center. It allowed food companies to better prepare their products for international sales.
Bord Bia is aiming at doubling exports to €19 billion by 2025. The research center, the “Thinking House” was designed to support food firms to achieve this goal.
The newly launched facility enables companies to access information on the performance of their products abroad. Further, it provides a conference center for workshops, meetings, and presentations. This way, companies can hold discussion groups in order to maximize their successes abroad.
The Consumer Insight Team at Bord Bia is currently working with over 100 Irish brands a year across all sectors. Its recent successes and export growth over the past six years have positioned it at the heart of Ireland’s economic recovery.