The Evercam brand is a specially designed and unique graphic image. This includes the name, logo and other elements such as colour, type and graphics. Using and respecting the following guidelines is essential to send a consistent and controlled message that reflects Evercam’s commitment to quality and consistency.

These are the main formats of the Evercam logo. Any alteration weakens its impact and value; modifications to its style, proportions and letterforms are not permitted. The brand logo must be used correctly, in its original form, and only authorized digital artwork may be used for reproduction.

Logo Identity

Horizontal Version

This version should be used over black backgrounds and more than 1 colour can be used.

Evercam-logo-horizontal_black-background-475×113

CLEARSPACE AND PROPORTIONS

It’s always important to keep the logo proportion despite the size or format you are using. To calculate the correct proportions we used the “x” that is the width of the letter “E”. The distance from the symbol to the logotype is “2x” and the distance from the logotype to the signature is “x”.

This enables everyone to check the proportions of the logo correctly.

The clear space should be “3x” to all directions. This will give the logo a safe space from other graphic elements.

Always make sure to use the correct alignment for the logo.

REDUCTION

For the main version of the logo, the minimum reduction size is 25mm wide. In cases that the logo must be smaller than 25mm please use the version without the signature.

71×15 (25mm)

VARIATIONS

REDUCTION

Non-Construction-43×9-15mm

VERTICAL VERSION

The vertical version of Evercam’s logo is an alternative to be used where the horizontal version can’t be used.

This version should be used over black backgrounds and more than 1 colour can be used.

Evercam-logo-vertical_black-background-235×235

CLEARSPACE AND PROPORTIONS

The distance from the symbol to the logo type is “2x” and the distance from the logo type to the signature is also “x”.

The clearspace should be “3x” to all directions. This will give the logo a safe space from other graphic elements.

The symbol should be 4.5x wider than the logo type and signature.

Reduction

For the main version of the vertical logo, the minimum reduction size is 20mm wide. In cases that the logo must be smaller than 20mm please use the version without the signature.

58×58 (20mm)

Reduction

58×58 (20mm)

Evercam Colours

The Evercam colour palette was designed to reflect the brand essence. Every layout, digital and print material must be designed around this colour palette.

The main colours are the Evercam RED, Evercam BLACK and Evercam WHITE. These colours should always be highlighted in the layout.

SUPPORT COLOURS

Evercam Typography

Typography is a strong tool to create a hierarchy in all print and digital materials. Both fonts selected for Evercam must be used correctly to transmit a direct and clear message.

The Avenir Book font should be used for smaller-scale applications, such as body text and footnotes. Avenir is also a universal font for many computer operating systems, for this reason, it must be used for e-mail signatures, fax sheets and live digital text.

The Oswald DemiBold font should be used in uppercase letters for larger-scale applications, such as headlines, signage and titles.

Evercam Symbol

The Evercam symbol is an important part of the brand identity and can be used on its own to compose digital or printed materials layouts.