BraND
GUIDELINES

OUR

BRAND

Our logo is based on simple shapes. It is carefully constructed to maintain unique characteristics while allowing for perfect legibility at any size on any application. Please always consider sizing, defined clear space, as well as well delineated placement in relation to other content all help to make it as instantly recognizable as possible at all sizes and in all contexts.

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PREFERRED VERSION

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HORIZONTAL OPTION

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VARIATIONS

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WATERMARK

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1 COLOUR BLACK

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1 COLOUR WHITE

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WATERMARK

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1 COLOUR BLACK

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1 COLOUR WHITE

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CLEARSPACE & PROPORTIONS

It’s always important to keep the logo proportion despite the size or format you are using. To calculate the correct proportions we used the “x” that is the width of the letter “E”. The distance from the symbol to the logotype is “2x” and the distance from the logotype to the signature is “x”.

This enables everyone to check the proportions of the logo correctly.

The clear space should be “3x” in all directions. This will give the logo a safe space from other graphic elements.

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Evercam Colours

The Evercam color palette was designed to reflect the brand essence.
Every layout, digital, and print material must be designed
around this color palette.

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EVERCAM RED
CMYK 0 | 100 | 100 | 20
RGB 196 | 22 | 28
HEX #C4161C

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EVERCAM RED
CMYK 0 | 100 | 100 | 20
RGB 196 | 22 | 28
HEX #C4161C

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EVERCAM RED
CMYK 0 | 100 | 100 | 20
RGB 196 | 22 | 28
HEX #C4161C

SUPPORT COLOURS

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RED
CMYK 0 | 100 | 100 | 40
RGB 156 | 10 | 15
HEX #9D0B0F

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SUPPORT COLOUR
CMYK 0 | 0 | 0 | 75
RGB 100 | 100 | 100
HEX #636466

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SUPPORT COLOUR
CMYK 0 | 0 | 0 | 40
RGB 169 | 169 | 169
HEX #A7A9AC

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SUPPORT COLOUR
CMYK 0 | 0 | 0 | 15
RGB 220 | 220 | 220
HEX #DCDDDE